A Bold New Flavor Innovation

As part of its continued drive to stand out through innovation, Source Du Pays has enriched its range of Planet carbonated soft drinks with a distinctly-original flavour: Planet Coco Ananas. This exciting new addition represents more than just another product launch—it's a testament to the company's commitment to understanding and satisfying the evolving tastes of Cameroonian consumers.

Available in both the convenient 350 mL format and the impressive 1.20L (GIANT) size, Planet Coco Ananas delivers a smart blend of two exotic fruits that have long been celebrated in tropical cuisine and beverage culture. This strategic sizing approach ensures accessibility for both individual consumers and families, supporting various consumption occasions throughout the day.

Planet Coco Ananas aligns perfectly with our vision to stand out in the soft drinks market by offering cocktail-inspired carbonated beverages that resonate with local preferences while maintaining international appeal.
— Source Du Pays Innovation Team

Drawing Inspiration from the Pina Colada

The development of Planet Coco Ananas draws direct inspiration from the world-famous "pina colada" cocktail, a beloved tropical drink that has captivated taste buds globally. By translating this sophisticated flavor profile into a carbonated soft drink format, Source Du Pays has created a unique offering that bridges the gap between premium cocktail culture and accessible everyday refreshment.

This innovative approach reflects the company's deep understanding of the Cameroon market, where tropical flavors hold special significance. The combination of coconut and pineapple creates a harmonious balance that appeals to both young consumers seeking adventurous tastes and adults who appreciate the nostalgic reference to classic cocktail culture.

Market Positioning

Planet Coco Ananas joins an established family of successful flavor innovations, including Planet Cocktail and Tropical, demonstrating Source Du Pays' expertise in creating beverages that capture the essence of exotic fruit combinations while maintaining mass market appeal.

Strategic Launch During Festive Season

The timing of Planet Coco Ananas' market introduction during the end-of-year festivities was no coincidence. This strategic launch serves dual purposes: first, it demonstrates Source Du Pays' commitment to contributing to Christmas and New Year celebrations by offering consumers a special new experience during these important social gatherings.

Second, the festive launch aligns with increased consumer spending and social consumption patterns typical of the holiday season. Families and friends gathering for celebrations represent the perfect opportunity to introduce a new flavor that encourages sharing and creates memorable experiences.

Our goal was to create a drink that would become part of people's celebratory moments, something that would add a touch of tropical paradise to their festivities.
— Source Du Pays Marketing Director

Continuing the Innovation Legacy

Planet Coco Ananas represents the latest chapter in Source Du Pays' long-standing tradition of innovation that has defined the company since its launch. This commitment to continuous product development ensures that consumers always have access to quality, affordable products that meet their changing preferences and lifestyle needs.

The company's innovation philosophy centers on understanding local tastes while incorporating international trends, creating products that feel both familiar and exciting to Cameroonian consumers. This approach has proven successful across the Planet range, establishing Source Du Pays as a trusted name in the competitive soft drinks market.

The Double Dose Promise

Marketed as "Planet Coco Ananas, the double dose," this new offering delivers an intensified tropical experience that sets it apart from single-flavor alternatives. The "double dose" concept emphasizes the rich, complex flavor profile achieved through the careful balance of coconut and pineapple, ensuring that each sip delivers maximum tropical satisfaction.

This positioning also speaks to value-conscious consumers who seek beverages that offer more than basic refreshment—they want an experience that justifies their purchase decision and provides memorable enjoyment.