A Bold New Flavor Innovation

In August 2024, the Cameroonian beverage market got a spicy surprise: Bubble Up Djindja, a limited-edition ginger-flavored soda, launched by Source du Pays S.A., a company living up to its slogan, "Leader in Innovation". With its unique blend of sweet refreshment and fiery ginger kick, this new drink is quickly becoming a favorite among adventurous soda lovers.

From the first sip, Bubble Up Djindja delivers a powerful contrast: smooth sweetness followed by the bold heat of real African ginger. Inspired by traditional homemade ginger drinks—commonly called "djindja" in local languages—this carbonated version brings a modern, fizzy edge to a familiar flavor.

Djinja perfectly aligns with our vision to disrupt the soft drinks market by offering bold, ginger-based carbonated beverages that reflect local tastes while appealing to a global audience.
— Source Du Pays Innovation Team

Na sweet FAYAAAA !!

Its catchphrase, “Na sweet FAYAAAA !!”, captures the dual sensation of sweet and spicy, in a playful nod to urban Cameroonian slang. “Faya” means fire, and that’s exactly what this drink offers—a fiery flavor experience like no other.

This innovative approach reflects the company's deep understanding of the Cameroon market, where tropical flavors hold special significance. The combination of coconut and pineapple creates a harmonious balance that appeals to both young consumers seeking adventurous tastes and adults who appreciate the nostalgic reference to classic cocktail culture.

Market Positioning

Bubble Up Djinja joins a vibrant lineup of successful flavor innovations, including Bubble Up Original and Agrumes, reinforcing Source du Pays’ expertise in crafting bold, ginger-infused beverages that blend local authenticity with broad consumer appeal.

Proudly Made in Cameroon

Developed and distributed by Source du Pays S.A., a leading beverage company in Cameroon, Bubble Up Djindja reflects a deep connection to local tastes and cultural heritage. Known for pushing boundaries in product innovation, Source du Pays has once again proven its ability to merge tradition and creativity in one refreshing product. The bottle’s design—featuring vibrant jungle visuals and earthy tones—echoes the product’s natural roots, reinforcing the idea that this is more than just a soda; it’s a tribute to nature, culture, and local pride.

Limited Edition, Unlimited Flavor

Available in a 35cl bottle, Bubble Up Djindja is a limited-edition release, urging curious drinkers to try it while supplies last. This launch is part of a broader movement to highlight Cameroonian ingredients in mainstream beverages, offering consumers a new, bold alternative to classic soda flavors. Bubble Up Djindja is not just a drink—it’s a celebration of African innovation, authenticity, and flavor. Born in Cameroon and crafted with bold ambition, this limited-edition soda brings the heat with every sip.